uppsala model
Relações Internacionais
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substantivo
Contexto: "The internationalisation or expansion of the firm across many foreign markets, according to the Uppsala model, is related to psychic distance where the initial entry is to a foreign market which is familiar and closer in terms of psychic distance to the host country, followed by subsequent entries in markets with greater psychic distance."
Fonte: http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1844&context=commpapers
Fonte: http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1844&context=commpapers
Termo equivalente: modelo de uppsala; modelo-u
Definição: "The central thesis of the Uppsala model is that firms can only expand their international business activities in incremental stages, beginning with activities which require only a low level of resource commitment, such as exporting via independent representatives. Over time, as the firm becomes more familiar with the conditions in the foreign market, additional resources are committed as the level of uncertainty gradually subsides, and eventually, the firm may potentially set up overseas production facilities."
Fonte: https://www.escholar.manchester.ac.uk/api/datastream?publicationPid=uk-ac-man-scw:95574&datastreamId=FULL-TEXT.PDF
Fonte: https://www.escholar.manchester.ac.uk/api/datastream?publicationPid=uk-ac-man-scw:95574&datastreamId=FULL-TEXT.PDF
