umbrella strategy
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substantivo
Contexto: "While the concept of an umbrella strategy suggests that the boundaries can be moved in response to the surrounding context, in the venture capital context firms must be pro-active and adjust them both in response to — and more importantly in anticipation of — the changing environment."
Fonte: http://search.proquest.com/pqdtft/docview/876026616/fulltextPDF/13AA322DCD62DF273C2/5?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/876026616/fulltextPDF/13AA322DCD62DF273C2/5?accountid=8034
Termo equivalente: estratégia guarda-chuva
Definição: "An organization is said to have an umbrella strategy when there is a clear definition of strategic goals, and even the general strategic direction, by the chief executive (or senior management), but the detail of how these goals are to be achieved has yet to be decided. Within these established boundaries, the various actors (such as functional managers) have the flexibility, often through a process of iteration and consensus building that will involve senior management, to develop the substance of the strategy, i.e., the means by which the strategic goals are to be realized. The strategy has also been termed “deliberately emergent” (Mintzberg and Waters, 1985) as the leadership purposefully allows others the flexibility to devise strategic content."
Fonte: http://www.blackwellreference.com/public/tocnode?id=g9780631233176_chunk_g978140510254424_ss1-1
Fonte: http://www.blackwellreference.com/public/tocnode?id=g9780631233176_chunk_g978140510254424_ss1-1
