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triad model

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substantivo

Contexto: "In this paper, we apply the regional triad model of globalization to the soft drink industry."
Fonte: http://www.emeraldinsight.com/journals.htm?issn=1525-383X&volume=18&issue=1&articleid=1922127&show=pdf

Termo equivalente: modelo tríade regional de globalização

Definição: "Framework that can be used to categorize companies as global, regional, and national in character using a three-by-three matrix with the locus of decision making on one axis and product characteristics on the other axis. The horizontal axis is the locus of decision making in the MNE which can be at corporate headquarters, in regional centers, or in national units. The vertical axis relates to product characteristics and can be a world product, a regionally adapted product, or a nationally adapted product."
Fonte: http://www.emeraldinsight.com/journals.htm?issn=1525-383X&volume=18&issue=1&articleid=1922127&show=pdf