targeting
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substantivo
Contexto: "Consumer behavior research shows that targeting is an effective tool in persuasion, influencing attitudes and behaviors."
Fonte: http://search.proquest.com/pqdtft/docview/860327928/fulltextPDF/13AA55411FE6DEF21E8/3?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/860327928/fulltextPDF/13AA55411FE6DEF21E8/3?accountid=8034
Termo equivalente: direcionamento
Definição: "The selection of potential customers to whom a business wishes to sell products or services. The targeting strategy involves segmenting the market, choosing which segments of the market are appropriate, and determining the products that will be offered in each segment."
Fonte: http://www.businessdictionary.com/definition/targeting-strategy.html
Fonte: http://www.businessdictionary.com/definition/targeting-strategy.html