target market
Relações Internacionais
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substantivo
Contexto: "Product strategy and planning involve decisions about the firm’s target market, product mix, project prioritization, resource allocation, and technology selection."
Fonte: http://opim.wharton.upenn.edu/~ulrich/downloads/PDReview.pdf
Fonte: http://opim.wharton.upenn.edu/~ulrich/downloads/PDReview.pdf
Termo equivalente: mercado alvo
Definição: "A specific group of consumers that are most likely to purchase a particular product. Advertisers use characteristics such as age, gender, geographical location, income and expenditure patterns to pinpoint their target market (Boone & Kurtz, 2001)."
Fonte: http://dc.library.okstate.edu/utils/getfile/collection/theses/id/3168/filename/3169.pdf
Fonte: http://dc.library.okstate.edu/utils/getfile/collection/theses/id/3168/filename/3169.pdf
