sub-brand
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substantivo
Contexto: "Sub-brands and endorsed brands permit brands to stretch across products and markets, address conflicting brand strategy needs, conserve brand building resources in part by leveraging existing brand equity, protect brands from being diluted by over-stretching, and signal that an offering is new and different."
Fonte: http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=40&issue=7&articleid=1562579&show=html&PHPSESSID=6eh12djc66e2ep2mm3s397ipb6
Fonte: http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=40&issue=7&articleid=1562579&show=html&PHPSESSID=6eh12djc66e2ep2mm3s397ipb6
Termo equivalente: submarca
Definição: "A sub-brand is defined as “a brand that builds on its associations with a masterbrand” (Interbrand, 2006, p. 113)."
Fonte: http://search.proquest.com/pqdtft/docview/305086947/fulltextPDF/13AAAFA7BBB41AAEA89/1?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/305086947/fulltextPDF/13AAAFA7BBB41AAEA89/1?accountid=8034
