storytelling
Comunicação
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substantivo
Contexto: "This article advances on recent perspectives on social media as spaces of storytelling, which focus on consumer generated brand stories, co-creation, open-source branding and improvised performances (Fournier & Avery, 2011; Gensler, Völckner, Liu- Thompkins, & Wiertz, 2013; Singh & Sonnenburg, 2012)."
Fonte: LUND, Niels Frederik; COHEN, Scott A.; SCARLES, Caroline. The power of social media storytelling in destination branding. Journal of Destination Marketing & Management, v. 8, p. 271-280, 2018.
Fonte: LUND, Niels Frederik; COHEN, Scott A.; SCARLES, Caroline. The power of social media storytelling in destination branding. Journal of Destination Marketing & Management, v. 8, p. 271-280, 2018.
Termo equivalente: contação de histórias
Definição: "The contributors use stories as data objects to gather, analyse, and critique; stories as an approach to research an inquiry; narrative analysis as a way of crystallising arguments and assumptions; and storytelling as a way of understanding, communicating, and influencing others."
Fonte: MOEZZI, Mithra; JANDA, Kathryn B.; ROTMANN, Sea. Using stories, narratives, and storytelling in energy and climate change research. Energy Research & Social Science, v. 31, p. 1-10, 2017.
Fonte: MOEZZI, Mithra; JANDA, Kathryn B.; ROTMANN, Sea. Using stories, narratives, and storytelling in energy and climate change research. Energy Research & Social Science, v. 31, p. 1-10, 2017.
Definição em português: "Narrativa"