standardized marketing strategy
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Contexto: "In the best case a standardized marketing strategy may exist on the level of strategic decision-making, whereas operational and tactical solutions should be adjusted for needs of a certain market."
Fonte: http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-37.pdf
Fonte: http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-37.pdf
Termo equivalente: mix de marketing padronizado
Definição: "Johansson (2000) defines standardized marketing strategy as marketing activities that are coordinated in many countries that generally integrate standardized products and services, identical product brands, synchronized product presentations in markets, alike or very similar advertisement messages, and coordinated sales campaigns that are carried out at the same time in several countries."
Fonte: http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-37.pdf
Fonte: http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-37.pdf