standardization
Relações Internacionais
Verbete 1 de 2
substantivo
Contexto: "Keegan and Green (2000) indicate that the strategy of standardization has the ability to combine other activities and strategies with universal marketing solutions that help to achieve global success of activities."
Fonte: http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-37.pdf
Fonte: http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-37.pdf
Termo equivalente: padronização
Definição: "The extent to which a company globalises its marketing activities in various countries through standardization of elements of the marketing mix, concentration and coordination of marketing activities and integration of competitive actions in many markets."
Fonte: http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-37.pdf
Fonte: http://www.ktu.lt/lt/mokslas/zurnalai/inzeko/56/1392-2758-2008-1-56-37.pdf
standardization
Linguística
Verbete 2 de 2
substantivo
Contexto: "The SGEM case was a useful way to package the complexities of the debate on English standardization in an understandable and researchable case, which had ample online materials for classroom adaptation."
Fonte: Rose, H., & Galloway, N. (2017). Debating standard language ideology in the classroom: Using the ‘Speak Good English Movement’to raise awareness of global Englishes. RELC Journal, 48(3), 294-301.
Fonte: Rose, H., & Galloway, N. (2017). Debating standard language ideology in the classroom: Using the ‘Speak Good English Movement’to raise awareness of global Englishes. RELC Journal, 48(3), 294-301.
Termo equivalente: estandardização; padronização
Definição: "The standardization of language is a process during which aspects of language use become selected, accepted, diffused geographically, maintained, and elaborated upon; they acquire prestige and are prescribed, codified, and maintained."
Fonte: McBee Orzulak, M. J. (2013). Gatekeepers and guides: Preparing future writing teachers to negotiate standard language ideology. Teaching/Writing: The Journal of Writing Teacher Education, 2(1), 5.
Fonte: McBee Orzulak, M. J. (2013). Gatekeepers and guides: Preparing future writing teachers to negotiate standard language ideology. Teaching/Writing: The Journal of Writing Teacher Education, 2(1), 5.
Definição em português: "Padronização ou estandardização é o processo pelo qual esta língua é dotada dos elementos que são precisos para satisfazer a todas as necessidades comunicativas da sua comunidade."