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soft power

Relações Internacionais
Verbete 1 de 2

substantivo

Contexto: "This soft power — getting others to want the outcomes that you want — co-opts people rather than coerces them."
Fonte: http://hbswk.hbs.edu/archive/4290.html

Termo equivalente: soft power; poder brando

Definição: "Soft power is more than just persuasion or the ability to move people by argument, though that is an important part of it. It is also the ability to attract, and attraction often leads to acquiescence. Simply put, in behavioral terms, soft power is attractive power."
Fonte: http://hbswk.hbs.edu/archive/4290.html

soft power

Relações Internacionais
Verbete 2 de 2

substantivo

Contexto: "Others wrote to encourage U.S. to change its counter-terrorism strategy and paying more attention to non-military tools and enhance investments in non-coercive means in order to fight terrorism, i.e., foreign aids, soft power, hearts and minds, empowering civil society, supporting democratic movements, dialogue and working with local partners."
Fonte: ABOZAID, Ahmed M. Counterterrorism strategy and human rights in Egypt after the Arab uprising: A critical appraisal. Aggression and violent behavior, v. 51, p. 101385, 2020

Termo equivalente: poder brando

Definição: "Joseph Nye defines hard power as the use of coercion and threats in international relations; soft power is the ability to obtain certain results by attraction processes and cooptation."
Fonte: DOMINGUES, Amanda; NETO, Paulo Henrique Ribeiro. Science Diplomacy as a tool of international politics: the power of ‘soft power’. Brazilian Journal of International Relations, v. 6, n. 3, p. 607-629, 2017.

Definição em português: "Joseph Nye define hard power como o uso de coerção e ameaças nas relações internacionais; soft power é o capacidade de obter determinados resultados por processos de atração e cooptação."