price skimming
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substantivo
Contexto: "The managerial attractiveness of price skimming is straight-forward: by sequentially lowering price over time, capturing incremental customers with every price drop, price skimming allows a firm to charge each customer their reservation price (e.g., Besanko and Winston 1990)."
Fonte: http://www.academia.edu/1026714/Price_Skimming_Paradoxes
Fonte: http://www.academia.edu/1026714/Price_Skimming_Paradoxes
Termo equivalente: fixação de preços elevados; fixação de preços por skimming; fixação de preços altos
Definição: "In this strategy, the price is set high initially and then it is reduced over time gradually. The main objective is to attract customers who are insensitive to the initial high price. As this segment is saturated, the price is lowered to increase the appeal of the product."
Fonte: http://www.thesis.bilkent.edu.tr/0002726.pdf
Fonte: http://www.thesis.bilkent.edu.tr/0002726.pdf