pitfall
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Contexto: "The first pitfall that executives often stumble upon is to implement a CRM without a customer strategy."
Fonte: http://search.proquest.com/pqdtft/docview/304720514/fulltextPDF/13AAE2ABA1B53A2D1BB/2?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/304720514/fulltextPDF/13AAE2ABA1B53A2D1BB/2?accountid=8034
Termo equivalente: armadilha; cilada; perigo imprevisto
Definição: "A hidden or unsuspected danger or difficulty."
Fonte: http://oxforddictionaries.com/definition/english/pitfall
Fonte: http://oxforddictionaries.com/definition/english/pitfall