Glossário


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outcome

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substantivo

Contexto: "Keller (2002, p. XI) refers to the general agreement that “differences in outcomes from current marketing activities arise from the ‘added value’ endowed to a product as a result of past marketing activity for the brand.”"
Fonte: http://www.bus.lsu.edu/raggio/RaggioLeoneEquityValue.pdf

Termo equivalente: resultado; consequência

Definição: "The final result of a process, meeting, activity etc; the possible or likely result of something."
Fonte: http://www.macmillandictionary.com/thesaurus/british/outcome