oil stain
Relações Internacionais
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substantivo
Contexto: "Inditex’s management sometimes described this pattern of expansion as an “oil stain” in which Zara would first open a flagship store in a major city and, after developing some experience operating locally, added stores in a adjoining areas."
Fonte: http://upcommons.upc.edu/pfc/bitstream/2099.1/9620/1/67041.pdf
Fonte: http://upcommons.upc.edu/pfc/bitstream/2099.1/9620/1/67041.pdf
Termo equivalente: mancha de óleo
Definição: "Opening the first store in a strategic area for the company, for the clear purpose of obtaining information related to this market and gaining experience."
Fonte: http://scholar.googleusercontent.com/scholar?q=cache:lLn4duRQOrcJ:scholar.google.com/+%22%E2%80%9CCarolina+Herrera%E2%80%9D+Internationalization+Strategy:+Democratic+Luxury+or+Maximum+Exclusiveness%3F+%22&hl=pt-BR&as_sdt=0
Fonte: http://scholar.googleusercontent.com/scholar?q=cache:lLn4duRQOrcJ:scholar.google.com/+%22%E2%80%9CCarolina+Herrera%E2%80%9D+Internationalization+Strategy:+Democratic+Luxury+or+Maximum+Exclusiveness%3F+%22&hl=pt-BR&as_sdt=0
