marketing variables
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substantivo
Contexto: "For this brand capital to acquire the highest value possible for the client, it is essential to have appropriate management of marketing variables (Holehonnur et al.; 2009; Raggio and Leone, 2009)."
Fonte: http://scholar.googleusercontent.com/scholar?q=cache:lLn4duRQOrcJ:scholar.google.com/+%22%E2%80%9CCarolina+Herrera%E2%80%9D+Internationalization+Strategy:+Democratic+Luxury+or+Maximum+Exclusiveness%3F+%22&hl=pt-BR&as_sdt=0
Fonte: http://scholar.googleusercontent.com/scholar?q=cache:lLn4duRQOrcJ:scholar.google.com/+%22%E2%80%9CCarolina+Herrera%E2%80%9D+Internationalization+Strategy:+Democratic+Luxury+or+Maximum+Exclusiveness%3F+%22&hl=pt-BR&as_sdt=0
Termo equivalente: variáveis do marketing
Definição: "Marketing variables are a set of aspects controlled by a company and managed so as to achieve the desired response from the marketplace. The marketing variables, which comprise the marketing mix, are traditionally known as the 4 Ps: product, price, place and promotion. More recently, a fifth P has been added to the mix. This last P varies considerably, being understood as “policy”, “packaging”, “politics” or other variations, depending on each particular author."
Fonte: Glossir
Fonte: Glossir
