marketing mix
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Contexto: "Bitner (1990) has expanded the marketing mix to include three additional components: physical evidence, participants, and processes."
Fonte: http://search.proquest.com/pqdtft/docview/305303551/fulltextPDF/13AB453ABD37F24F408/2?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/305303551/fulltextPDF/13AB453ABD37F24F408/2?accountid=8034
Termo equivalente: marketing mix; mix de marketing; composto de marketing
Definição: "The marketing mix is defined as the controllable variables that an organization can coordinate to satisfy its target market. The traditional marketing mix consists of four components: product, price, place, and promotion."
Fonte: http://search.proquest.com/pqdtft/docview/305303551/fulltextPDF/13AB453ABD37F24F408/2?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/305303551/fulltextPDF/13AB453ABD37F24F408/2?accountid=8034
