marketer
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Contexto: "Relationship marketing has been described as an ongoing cooperative behavior between the marketer and the consumer (Sheth & Parvatiyar, 2000)."
Fonte: http://business.nmsu.edu/~mhyman/M454_Articles/(RM)%20Bee_SMQ_2006.pdf
Fonte: http://business.nmsu.edu/~mhyman/M454_Articles/(RM)%20Bee_SMQ_2006.pdf
Termo equivalente: profissional da área de marketing; publicitário
Definição: "A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company."
Fonte: http://www.businessdictionary.com/definition/marketer.html
Fonte: http://www.businessdictionary.com/definition/marketer.html