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market

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Contexto: "New product pricing is a special case of life cycle pricing, in which case limited information is available about the consumer response before the product is actually on the market."
Fonte: https://etd.lib.metu.edu.tr/upload/3/12605208/index.pdf

Termo equivalente: mercado

Definição: "An actual or nominal place where forces of demand and supply operate, and where buyers and sellers interact (directly or through intermediaries) to trade goods, services, or contracts or instruments, for money or barter. Markets include mechanisms or means for (1) determining price of the traded item, (2) communicating the price information, (3) facilitating deals and transactions, and (4) effecting distribution. The market for a particular item is made up of existing and potential customers who need it and have the ability and willingness to pay for it."
Fonte: http://www.businessdictionary.com/definition/market.html