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management strategy

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Contexto: "The management strategy of analyzing customer satisfaction is positively associated with the choice of adequate financing as a primary business goal, profitability, and growth."
Fonte: http://search.proquest.com/pqdtft/docview/304989653/fulltextPDF/13AB3F706EB3231EBFC/2?accountid=8034

Termo equivalente: estratégia de gestão

Definição: "Management strategy is a future oriented conception in which the relationship between the industry and the environment (pattern for adapting to the environment) is described and it forms the guiding principles for the people in the industry for decision making."
Fonte: http://www.studymode.com/essays/Management-Strategy-273378.html