key role
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substantivo
Contexto: "However, the word-of-mouth (positive references of customers) plays the key role throughout the communication process."
Fonte: https://webhosting.vse.cz/maco01/wp-content/uploads/global_strategy_of_loreal_professional_products_division.pdf
Fonte: https://webhosting.vse.cz/maco01/wp-content/uploads/global_strategy_of_loreal_professional_products_division.pdf
Termo equivalente: papel-chave
Definição: "A very important or central role."
Fonte: http://www.sacob.com/business_dictionary/view/key-role
Fonte: http://www.sacob.com/business_dictionary/view/key-role