groundbreaking innovation
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substantivo
Contexto: "The L'Oréal laboratories have developed groundbreaking innovations such as the first shampoo without soap, first quick hair decolorizer, first highlight enhancing shampoo, first hair color without ammonia or an artificial human skin called Episkin."
Fonte: https://webhosting.vse.cz/maco01/wp-content/uploads/global_strategy_of_loreal_professional_products_division.pdf
Fonte: https://webhosting.vse.cz/maco01/wp-content/uploads/global_strategy_of_loreal_professional_products_division.pdf
Termo equivalente: inovação pioneira
Definição: "Groundbreaking innovation is more than the response to changes in the environment and the market – it anticipates these and crafts a new reality. Because of this, it paves the way for market leadership and promotes a lasting competitive advantage. To make innovation possible, trends need to be identified early on and products and services need to be developed or adapted. Innovation must be strategically grounded in order to deliver on profits and socially valuable contributions."
Fonte: http://www.spiritdesign.com/en/services/innovation-and-brand
Fonte: http://www.spiritdesign.com/en/services/innovation-and-brand
