franchisor
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substantivo
Contexto: "With the selection of master franchise partners, US franchisors generally require proven management expertise, ability to compile a business plan, the financial resources to support growth, understanding of the local market and US business practices, access to real-estate and the right goals (Steinberg, 1992)."
Fonte: http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=19&issue=4&articleid=1630922&show=html
Fonte: http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=19&issue=4&articleid=1630922&show=html
Termo equivalente: franqueador
Definição: "The company that allows an individual (known as the franchisee) to run a location of their business. The franchisor owns the overarching company, trademarks, and products, but gives the right to the franchisee to run the franchise location, in return for an agreed-upon fee. Fast-food companies are often franchised."
Fonte: http://www.businessdictionary.com/definition/franchisor.html
Fonte: http://www.businessdictionary.com/definition/franchisor.html