Glossário

Definição: "Framing essentially involves selection and salience. To frame is to select some aspects of perceived reality and make them more salient in the communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation and/or treatment recommendation for the item described. Frames, then, define problems — determine what a causal agent is doing and costs and benefits, usually measured in terms of cultural values; diagnose causes — identify the forces creating the problem; make moral judgments — evaluate causal agents and their effects; and suggest remedies — offer and justify treatments for the problem and predict their likely effects."
Fonte: https://umdrive.memphis.edu/cbrown14/public/Mass%20Comm%20Theory/Week%203%20Agenda%20Setting%20and%20Framing/framing%20and%20public%20relations.pdf