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FMCG (Fast-Moving Consumer Goods)

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substantivo

Contexto: "FMCG family includes food, tobacco, personal care products, and housekeeping products."
Fonte: https://etd.lib.metu.edu.tr/upload/3/12605208/index.pdf

Termo equivalente: Bens de consumo rápido; Produtos de consumo rápido

Definição: "Typically defined to include consumable non-durables and light durables. A broad, but practical definition for FMCG would be the range of products found in a hypermarket."
Fonte: https://etd.lib.metu.edu.tr/upload/3/12605208/index.pdf