flagship brand
Relações Internacionais
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substantivo
Contexto: "Coke's flagship brand, Coca-Cola Classic, was down 2 percent, and original Pepsi from PepsiCo was down 3.2 percent."
Fonte: http://nepc.colorado.edu/files/CERU-0603-171-OWI.pdf
Fonte: http://nepc.colorado.edu/files/CERU-0603-171-OWI.pdf
Termo equivalente: carro-chefe da marca
Definição: "A company's core product or service which is most recognizable by the public and embodies the expertise, values and product line of the business. For example, athletic shoes are the flagship brand for Nike though the company makes other clothing and sports gear."
Fonte: http://www.businessdictionary.com/definition/flagship-brand.html
Fonte: http://www.businessdictionary.com/definition/flagship-brand.html
