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FBE (Fashion Brand Extension)

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substantivo

Contexto: "In other words, image projection between womens’ self-image and the brand, and the concept consistency between the parent brand and FBEs, are significant in affecting their buying attitudes."
Fonte: http://search.proquest.com/docview/235471534

Termo equivalente: Extensão de marca de moda; extensão de marca no segmento da moda; extensão de marca dedicada à moda

Definição: "An FBE banks on the leverage of a well-known fashion brand (parent brand) to launch a new product in a different category."
Fonte: Glossir