Glossário

Contexto: "The major advantages of using master franchising as a foreign market entry mode are: (1) increased speed of business/market development, (2) relatively little capital outlay and (3) enhanced knowledge of local markets (Justis and Judd, 1986). "
Fonte: http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=19&issue=4&articleid=1630922&show=html

Termo equivalente: conhecimento maior; melhor entendimento