endorsement
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substantivo
Contexto: "If a product brand such as the Smart-Car promises too much, the endorsement of the Daimler-Benz corporate brand contributes with values. "
Fonte: http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=40&issue=7&articleid=1562579&show=html&PHPSESSID=6eh12djc66e2ep2mm3s397ipb6
Fonte: http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=40&issue=7&articleid=1562579&show=html&PHPSESSID=6eh12djc66e2ep2mm3s397ipb6
Termo equivalente: aprovação ou apoio explícito; endosso
Definição: "Formal and explicit support or approval; signature that validates a document."
Fonte: Glossir
Fonte: Glossir
