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endeavour

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substantivo

Contexto: "By 1992, their home-based endeavor had turned into a $4 million business."
Fonte: http://entrepreneurship.berkeley.edu/students/UGBA96_LS5_Oct_18_2010.html

Termo equivalente: esforço; tentativa; negócio; empreendimento

Definição: "A conscientious or concerted effort toward an end; an earnest attempt; Purposeful or industrious activity; enterprise."
Fonte: http://www.ahdictionary.com/word/search.html?q=endeavor&submit.x=80&submit.y=15