destination branding
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substantivo
Contexto: "The power of social media storytelling in destination branding"
Fonte: LUND, Niels Frederik; COHEN, Scott A.; SCARLES, Caroline. The power of social media storytelling in destination branding. Journal of Destination Marketing & Management, v. 8, p. 271-280, 2018.
Fonte: LUND, Niels Frederik; COHEN, Scott A.; SCARLES, Caroline. The power of social media storytelling in destination branding. Journal of Destination Marketing & Management, v. 8, p. 271-280, 2018.
Termo equivalente: estratégias de marca de destinos turísticos.
Definição: "Destination branding is actually the marketing of tourism: “applying the appropriate marketing concepts to planning a strategy to attract visitors to a destination” (Kolb, 2006)."
Fonte: JELINČIĆ, Daniela Angelina; VUKIĆ, Feđa; KOSTEŠIĆ, Iva. The City is more than just a Destination: An Insight into City Branding Practices in Croatia. Sociologija i prostor: časopis za istraživanje prostornoga i sociokulturnog razvoja, v. 55, n. 1 (207), p. 117-134, 2017.
Fonte: JELINČIĆ, Daniela Angelina; VUKIĆ, Feđa; KOSTEŠIĆ, Iva. The City is more than just a Destination: An Insight into City Branding Practices in Croatia. Sociologija i prostor: časopis za istraživanje prostornoga i sociokulturnog razvoja, v. 55, n. 1 (207), p. 117-134, 2017.
Definição em português: "Branding de destino"