cross-marketing
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Contexto: "The basic strategy behind Cross-Marketing is simply that both partners benefit reciprocally from the strength of the other to achieve objectives faster and more efficiently."
Fonte: http://books.google.com.br/books?id=yFsZzJHbmvgC&pg=PA6&lpg=PA6&dq=%22cross-marketing%22+definition&source=bl&ots=kWHirGh0VO&sig=mh7D7XDxSi6UBvLGbEzndeYHOFU&hl=en&sa=X&ei=vaOxUJSJNY-w8ASL8oHYCA&redir_esc=y#v=onepage&q=%22cross-marketing%20IS%22&f=false
Fonte: http://books.google.com.br/books?id=yFsZzJHbmvgC&pg=PA6&lpg=PA6&dq=%22cross-marketing%22+definition&source=bl&ots=kWHirGh0VO&sig=mh7D7XDxSi6UBvLGbEzndeYHOFU&hl=en&sa=X&ei=vaOxUJSJNY-w8ASL8oHYCA&redir_esc=y#v=onepage&q=%22cross-marketing%20IS%22&f=false
Termo equivalente: cross-marketing; marketing cooperativo
Definição: "Cross Marketing is a greater expression for the utilization of all factors of the Marketing-Mix and respectively all instruments in cooperation with one or multiple cross partners."
Fonte: http://books.google.com.br/books?id=yFsZzJHbmvgC&pg=PA6&lpg=PA6&dq=%22cross-marketing%22+definition&source=bl&ots=kWHirGh0VO&sig=mh7D7XDxSi6UBvLGbEzndeYHOFU&hl=en&sa=X&ei=vaOxUJSJNY-w8ASL8oHYCA&redir_esc=y#v=onepage&q=%22cross-marketing%20IS%22&f=false
Fonte: http://books.google.com.br/books?id=yFsZzJHbmvgC&pg=PA6&lpg=PA6&dq=%22cross-marketing%22+definition&source=bl&ots=kWHirGh0VO&sig=mh7D7XDxSi6UBvLGbEzndeYHOFU&hl=en&sa=X&ei=vaOxUJSJNY-w8ASL8oHYCA&redir_esc=y#v=onepage&q=%22cross-marketing%20IS%22&f=false