core brand
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substantivo
Contexto: "For example, Colgate’s core brand is toothpaste."
Fonte: http://search.proquest.com/pqdtft/docview/304702509/fulltextPDF/13A9D9F7AA446EF48E1/1?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/304702509/fulltextPDF/13A9D9F7AA446EF48E1/1?accountid=8034
Termo equivalente: produto ou linha de produtos principal de uma marca
Definição: "A firm's core brand is the product or suite of products that embody the brand’s promise. Most often, they are the members of product lines that enjoy the highest level of consumer name recognition and account for the majority of sales and profit."
Fonte: http://search.proquest.com/pqdtft/docview/304702509/fulltextPDF/13A9D9F7AA446EF48E1/1?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/304702509/fulltextPDF/13A9D9F7AA446EF48E1/1?accountid=8034
