competitive advantage
Relações Internacionais
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substantivo
Contexto: "In a third paradigm, the multinational firm is seen as possessing certain firm-specific (and country-specific) competitive advantages which can be exploited in a foreign market (Buckley and Casson, 1976; Dunning, 1988). "
Fonte: http://www.emeraldinsight.com/journals.htm?issn=1525-383X&volume=19&issue=3&articleid=1947885&show=html&PHPSESSID=mrc7jes88eo8mvdo8oupaa5lv6
Fonte: http://www.emeraldinsight.com/journals.htm?issn=1525-383X&volume=19&issue=3&articleid=1947885&show=html&PHPSESSID=mrc7jes88eo8mvdo8oupaa5lv6
Termo equivalente: vantagem competitiva
Definição: "A firm’s ability to achieve market superiority."
Fonte: https://www.omicsonline.org/open-access/study-on-total-quality-management-for-competitive-advantage-in-international-business-2223-5833.10004.pdf
Fonte: https://www.omicsonline.org/open-access/study-on-total-quality-management-for-competitive-advantage-in-international-business-2223-5833.10004.pdf
Definição em português: "Capacidade que uma empresa tem de alcançar superioridade no mercado."