COM (Country-of-Manufacture)
Relações Internacionais
Verbete 1 de 1
substantivo
Contexto: "Originally, the concept of Country-of-Origin (COO) was considered as the Made-in country (for Nebenzahl et al., 1997), or the COM, country-of-manufacture (Samiee, 1994), that is, the country which appeared on the “made-in” label, generally that country where final assembly of the good took place."
Fonte: http://www.google.com/url?sa=t&rct=j&q=%22com%20(country-of-manufacture)%22%20inurl%3Aedu&source=web&cd=2&cad=rja&sqi=2&ved=0CDIQFjAB&url=http%3A%2F%2Fciteseerx.ist.psu.edu%2Fviewdoc%2Fdownload%3Fdoi%3D10.1.1.194.5597%26rep%3Drep1%26type%3Dpdf&ei=uxa0UKPfI4im9ASq2IGABA&usg=AFQjCNE_MxHZxQEtjLft4UqabBCelNeBew
Fonte: http://www.google.com/url?sa=t&rct=j&q=%22com%20(country-of-manufacture)%22%20inurl%3Aedu&source=web&cd=2&cad=rja&sqi=2&ved=0CDIQFjAB&url=http%3A%2F%2Fciteseerx.ist.psu.edu%2Fviewdoc%2Fdownload%3Fdoi%3D10.1.1.194.5597%26rep%3Drep1%26type%3Dpdf&ei=uxa0UKPfI4im9ASq2IGABA&usg=AFQjCNE_MxHZxQEtjLft4UqabBCelNeBew
Termo equivalente: País de manufatura
Definição: "The country where the product is primarily produced and assembled (Ulgado and Lee, 1993; Lim and O’Cass, 2001; Fetscherin and Toncar 2010)."
Fonte: http://www.magscholar.com/joomla/docs/ajbr/ajbr%20vol%201%20issue%202/Country%20Image%20and%20Brand%20Equity%20Effects%20of%20Chinese%20Firms%20and%20Their%20Products%20on%20Developed-Market%20Consumer%20Perceptions.pdf
Fonte: http://www.magscholar.com/joomla/docs/ajbr/ajbr%20vol%201%20issue%202/Country%20Image%20and%20Brand%20Equity%20Effects%20of%20Chinese%20Firms%20and%20Their%20Products%20on%20Developed-Market%20Consumer%20Perceptions.pdf
