COD (Country-of-Design)
Relações Internacionais
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substantivo
Contexto: "Industrial purchasers tend to manipulate brand names to suggest particular origins, country-of-brand (COB) effects, country of manufacturing (COM) effects, and country-of-design (COD) effects (Usunier, 2006)."
Fonte: http://search.proquest.com/pqdtft/docview/756900130/fulltextPDF/13A9A61B1C1717107F9/2?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/756900130/fulltextPDF/13A9A61B1C1717107F9/2?accountid=8034
Termo equivalente: País de design
Definição: "The country where the product was designed. Nowadays corporations are global, so multinational organizations want to inform the customer where the product is designed, not only where it was made."
Fonte: http://search.proquest.com/pqdtft/docview/756900130/fulltextPDF/13A9A61B1C1717107F9/2?accountid=8034
Fonte: http://search.proquest.com/pqdtft/docview/756900130/fulltextPDF/13A9A61B1C1717107F9/2?accountid=8034
