COA (Country-of-Assembly)
Relações Internacionais
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substantivo
Contexto: "Moreover, the COM effect has been further dissected into Country-of-Parts (COP), Country-of-Design (COD), and Country-of-Assembly (COA) (Chao, 1993; Insch and McBride, 1998)."
Fonte: http://www.magscholar.com/joomla/docs/ajbr/ajbr%20vol%201%20issue%202/Country%20Image%20and%20Brand%20Equity%20Effects%20of%20Chinese%20Firms%20and%20Their%20Products%20on%20Developed-Market%20Consumer%20Perceptions.pdf
Fonte: http://www.magscholar.com/joomla/docs/ajbr/ajbr%20vol%201%20issue%202/Country%20Image%20and%20Brand%20Equity%20Effects%20of%20Chinese%20Firms%20and%20Their%20Products%20on%20Developed-Market%20Consumer%20Perceptions.pdf
Termo equivalente: País de montagem
Definição: "COA means where the product is assembled."
Fonte: http://vuir.vu.edu.au/17899/1/WONG_2005compressed.pdf
Fonte: http://vuir.vu.edu.au/17899/1/WONG_2005compressed.pdf