co-creation
Comunicação
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substantivo
Contexto: "However, social media also elevates the role of consumers in the co-creation of brands and communications."
Fonte: LUND, Niels Frederik; COHEN, Scott A.; SCARLES, Caroline. The power of social media storytelling in destination branding. Journal of Destination Marketing & Management, v. 8, p. 271-280, 2018.
Fonte: LUND, Niels Frederik; COHEN, Scott A.; SCARLES, Caroline. The power of social media storytelling in destination branding. Journal of Destination Marketing & Management, v. 8, p. 271-280, 2018.
Termo equivalente: cocriação
Definição: "The “co-creation” label has proliferated over the past decade. With little consensus on what “co-creation” is, we offer a novel, unifying perspective by anchoring its theorization in creation through interactions."
Fonte: RAMASWAMY, Venkat; OZCAN, Kerimcan. What is co-creation? An interactional creation framework and its implications for value creation. Journal of Business Research, v. 84, p. 196-205, 2018.
Fonte: RAMASWAMY, Venkat; OZCAN, Kerimcan. What is co-creation? An interactional creation framework and its implications for value creation. Journal of Business Research, v. 84, p. 196-205, 2018.
Definição em português: "Cocriação"