brand recognition
Desenho Industrial
Verbete 1 de 1
substantivo
Contexto: "Consumer psychology studies on print medium’s sensory impact track its ability to communicate in evoking or heightening emotions, stimulating retention and recall, and improving rates of brand recognition, legitimising marketing and branding tactics."
Fonte: Poon, S. T. (2021). Typography Design's New Trajectory Towards Visual Literacy for Digital Mediums. Studies in Media and Communication, 9(1), 9-19.
Fonte: Poon, S. T. (2021). Typography Design's New Trajectory Towards Visual Literacy for Digital Mediums. Studies in Media and Communication, 9(1), 9-19.
Termo equivalente: reconhecimento de marca
Definição: "Brand recognition is a fundamental step in the consumer’s decision-making journey"
Fonte: Song, S., Chan, F. F. Y., & Wu, Y. (2019). The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition. Asia Pacific Journal of Marketing and Logistics.
Fonte: Song, S., Chan, F. F. Y., & Wu, Y. (2019). The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition. Asia Pacific Journal of Marketing and Logistics.
Definição em português: "O reconhecimento da marca é um passo fundamental na jornada de tomada de decisão do consumidor."
