brand awareness
Relações Internacionais
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substantivo
Contexto: "In many cases, emerging markets are likely to be considerably underdeveloped in terms of brand awareness, loyalty, distribution and after-sales service."
Fonte: http://www.emeraldinsight.com/journals.htm?issn=0265-1335&volume=26&issue=1&articleid=1770603&show=html
Fonte: http://www.emeraldinsight.com/journals.htm?issn=0265-1335&volume=26&issue=1&articleid=1770603&show=html
Termo equivalente: consciência de marca
Definição: "The likelihood that consumers recognize the existence and availability of a company's product or service. Creating brand awareness is one of the key steps in promoting a product."
Fonte: http://www.investopedia.com/terms/b/brandawareness.asp#axzz2D3IxQcz3
Fonte: http://www.investopedia.com/terms/b/brandawareness.asp#axzz2D3IxQcz3
