brand
Relações Internacionais
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substantivo
Contexto: "Consumers with low purchasing power (LPP) are the typical purchasers of the discount brands."
Fonte: https://etd.lib.metu.edu.tr/upload/3/12605208/index.pdf
Fonte: https://etd.lib.metu.edu.tr/upload/3/12605208/index.pdf
Termo equivalente: marca
Definição: "A brand is the name or symbol that represents a product of a specific firm and is usually referred as the indivisible unit in marketing."
Fonte: https://etd.lib.metu.edu.tr/upload/3/12605208/index.pdf
Fonte: https://etd.lib.metu.edu.tr/upload/3/12605208/index.pdf