beachhead
Relações Internacionais
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substantivo
Contexto: "From this tiny beachhead, American franchisers expanded, and in 1973 the U.S. Department of Commerce estimated that more than 208 American firms operated over 9,500 franchise establishments abroad."
Fonte: http://www.jstor.org/stable/pdfplus/154360.pdf?acceptTC=true
Fonte: http://www.jstor.org/stable/pdfplus/154360.pdf?acceptTC=true
Termo equivalente: ponto de partida; conquista inicial
Definição: "A first achievement that opens the way for further developments; a foothold."
Fonte: http://www.ahdictionary.com/word/search.html?q=beachhead&submit.x=38&submit.y=15
Fonte: http://www.ahdictionary.com/word/search.html?q=beachhead&submit.x=38&submit.y=15
