B2B (Business-to-Business)
Relações Internacionais
Verbete 1 de 1
substantivo
Contexto: "Wise and Morrison (2000) specify this role by predicting a development of Internet enabled B2B commerce toward the model of financial markets."
Fonte: Moen, Ø., Gavlen, M., & Endresen, I. (2004). Internationalization of small, computer software firms: Entry forms and market selection. European Journal of Marketing, 38(9/10), 1236-1251.
Fonte: Moen, Ø., Gavlen, M., & Endresen, I. (2004). Internationalization of small, computer software firms: Entry forms and market selection. European Journal of Marketing, 38(9/10), 1236-1251.
Termo equivalente: Transações empresas-empresas
Definição: "An Internet strategy of dealing directly with businesses, rather than consumers, i.e. business to (2) business."
Fonte: Morgenson, G., & Harvey, C. R. (2002). The New York Times dictionary of money and investing: the essential a-to-z guide to the language of the new market. Macmillan.
Fonte: Morgenson, G., & Harvey, C. R. (2002). The New York Times dictionary of money and investing: the essential a-to-z guide to the language of the new market. Macmillan.
Definição em português: "Uma estratégia que algumas empresas usam para negociar diretamente com empresas, em vez de com consumidores."
